Sissy Farmer is a purpose-driven financial advisor who specializes in guiding collegiate and professional athletes through every stage of their wealth journey—from their first signing bonus to long-term legacy planning. Known for her warmth, wisdom, and unwavering integrity, Sissy blends elite-level financial expertise with a deep understanding of the unique pressures, opportunities, and lifestyle of high-performing athletes.

A proud alumna of Hampton University, Sissy was a four-year varsity Letterman on the track and field team and later earned her MBA from Hampton as well. Her experience as a student-athlete grounds her work with authenticity and relatability—she understands the mindset, discipline, and financial challenges her clients face because she’s lived it.

More than a money manager, Sissy is a trusted advocate, educator, and connector. She provides holistic financial guidance, including investment management, tax strategy, estate planning, budgeting, and philanthropic planning. Her mission is to protect and grow her clients’ wealth while empowering them to build generational impact both on and off the field.

As an innovator in the sports wealth space, Sissy is committed to building generational wealth, delivering world-class financial education, and ensuring her clients are not only rich—but financially free.

At heart, Sissy is a native of Los Angeles, California, and enjoys nothing more than going to sporting events and hanging out on the beach with friends and family.